Key Accounts Executive - Marketing Agency (Brand Promotion)

As a Key Accounts Executive for a marketing creative agency, you will play a crucial role in overseeing and executing comprehensive brand promotion/communication campaigns across the cities of Harare, Bulawayo, Gweru, Mutare, Zvishavane etc in Zimbabwe. The primary responsibilities include smooth landing and overall execution of activations, recruitment of right profile of Brand Ambassadors and managing them, driving sales uplift, compiling client campaign reports, overseeing giveaways, driving product visibility, market penetration, and gathering market insights.

• Profile, recruit, and train brand ambassadors suitable for showcasing the FMCG brands.
• Set and communicate performance targets for those brand ambassadors.
• Provide ongoing support, motivation, and performance feedback to ensure targets are met.
• Monitor and enforce the consistent wearing of the correct brand uniform to maintain a professional BRAND appearance.
• Conduct surprise field visits to ensure brand ambassadors are approaching clients effectively and communicating the brand message clearly and eloquently.
• Develop and execute strategies to drive sales uplift during the brand promotion campaign.
• Manage activation stations to ensure they are clean, presentable, and aligned with brand standards.
• Monitor and evaluate the effectiveness of sales strategies, adjusting as needed.
• Compile and present reports summarizing daily and weekly campaign progress and results to the client.
• Maintain regular communication with the client through constant and frequent daily updates via WhatsApp groups.
• Address client queries and concerns promptly and professionally.
• Plan and manage giveaways logistics and always ensure that each team always have sufficient supply.
• Monitor redemption of giveaways in line with the mechanic of the campaign strategy.
• Ensure that the redemption register is always maintained and has accurate records.
• Monitor brand product stock levels and coordinate with the local sales team and the distributor to ensure availability.
• Gather and analyze consumer behavior and market insights during the campaign and include valuable insights in the weekly client reports.
• Communicate insights to management to ensure we adapt to progressively relevant strategies, improve engagement, and enhance the overall campaign effectiveness.
• Contribute to the development of and implementation of product penetration strategies across the country.
• Assist with product distribution by conducting trader listing and sales drives.
• Lead and motivate a diverse team of individuals to achieve campaign objectives.
• Collaborate with management to ensure flawless campaign landing and flawless execution throughout the campaign.
• Manage campaign expense in line with approved budgets.
• Track expenses and ensure cost-effectiveness throughout the project.
• Manage logistics to ensure timely delivery of giveaways to prevent shortages during the campaign.
• Coordinate the delivery of activation elements to ensure they reach activation sites promptly.

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in project management, preferably in marketing or promotions.
• Strong communication, leadership, and organizational skills.
• Ability to work in a fast-paced and dynamic environment.